Jonathan Hughes · Creative Director (Head of Design)

Design & Creative Systems Leader. Leading product, UX, and brand design across large-scale digital ecosystems.

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Valsea - Designing at scale

44 Casino & Sportsbook Brands

Main Project Image

Valsea - Designing at scale

44 Casino & Sportsbook Brands

Valsea

Jackpot Frenzy — Component

Valsea

Jackpot Frenzy — Component

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Ribbon Money

Onboarding — Ribbon Money

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Ribbon Money

Onboarding — Ribbon Money

Osper Card

Osper Card — Auto Top-Up

Osper Card

Osper Card — Auto Top-Up

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Zillions

Zillions — Lottery Platform

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Zillions

Zillions — Lottery Platform

Hyper Lucky

Hyper Lucky — Crypto Cashier

Hyper Lucky

Hyper Lucky — Crypto Cashier

Designing Success

Over 14 years shaping high-transaction digital experiences across gaming, fintech, sportsbook, and emerging technology products.

Work

Areas Of Focus

Product & UX Leadership

Designing scalable, high-transaction digital experiences across web, mobile, sportsbook, and casino platforms. Focused on usability, conversion, clarity, and long-term product evolution.

Creative Direction

Building and evolving multi-brand creative ecosystems with a strong emphasis on visual consistency, market differentiation, and premium digital experiences.

Design Operations & Systems

Creating scalable workflows, design systems, publishing processes, and AI-assisted methodologies that enable high-quality execution at speed.

Team Leadership & Growth

Leading and mentoring multidisciplinary teams while fostering collaborative environments where creativity, accountability, and product thinking thrive.